[mk_page_section bg_image=”https://webinars.demandgenreport.com/wp-content/uploads/2017/05/bii17_slide_1-1.jpg” bg_stretch=”true” enable_3d=”true” full_width=”true” sidebar=”sidebar-1″][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][mk_padding_divider size=”90″][vc_single_image image=”195″ img_size=”200×80″ alignment=”center” css_animation=”fadeIn”][mk_fancy_title color=”#ffffff” size=”45″ font_weight=”900″ txt_transform=”capitalize” margin_top=”15″ font_family=”Raleway” font_type=”google” align=”center” animation=”fade-in”]The One Metric That Identifies Qualified Buyers (Hint: It’s Not Clicks or Form Fills)[/mk_fancy_title][vc_column_text align=”center” animation=”fade-in”]ON-DEMAND[/vc_column_text][mk_padding_divider size=”90″][/vc_column][vc_column width=”1/6″][/vc_column][/mk_page_section][mk_page_section sidebar=”sidebar-1″][vc_column][vc_row_inner][vc_column_inner width=”1/2″][mk_padding_divider][mk_fancy_title color_style=”gradient_color” grandient_color_from=”#1eacb9″ grandient_color_to=”#065b87″ grandient_color_angle=”diagonal_left_bottom” grandient_color_fallback=”#1eacb9″ size=”25″ font_weight=”900″ txt_transform=”uppercase” font_family=”Raleway” font_type=”google” animation=”fade-in” el_class=”overviewright”]OVERVIEW[/mk_fancy_title][vc_column_text animation=”fade-in” el_class=”overviewright”]No one likes to admit that they’ve been doing something wrong, but do you ever feel like the metrics you have relied on since the dawn of marketing automation and “digital body language” just don’t work as well as you thought?

When it comes to identifying your most engaged and sales-ready prospects, there’s only one metric that matters: consumption. Did they consume your marketing…or did they simply click on it? To your marketing automation platform, all of those clicks and downloads look the same, making it impossible to zero in on true buyer intent.

Being able to identify real content consumption so you can act on your most qualified buyers (and keep nurturing the ones that aren’t) dramatically transforms your funnel. The new truth in B2B marketing is that only buyers who have consumed your marketing are truly qualified. Learn why they convert faster, at a higher rate, and at a higher value than the leads you pass today.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][mk_padding_divider][mk_fancy_title color=”#494949″ size=”25″ font_weight=”900″ txt_transform=”uppercase” font_family=”Raleway” font_type=”google” animation=”fade-in”]REGISTER NOW[/mk_fancy_title][vc_raw_html el_class=”form”]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[/vc_raw_html][mk_padding_divider size=”10″][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section full_width=”true” padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_row_inner][vc_column_inner width=”1/2″ css=”.vc_custom_1497472657355{background-image: url(https://webinars.demandgenreport.com/wp-content/uploads/2017/06/elle_h1.jpg?id=446) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][mk_padding_divider size=”50″][mk_fancy_title color=”#ffffff” size=”55″ font_weight=”900″ txt_transform=”capitalize” font_family=”Raleway” font_type=”google” align=”center” animation=”fade-in”]Elle Woulfe[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#ffffff” size=”19″ font_weight=”400″ font_family=”Raleway” font_type=”google” align=”center” animation=”fade-in” el_class=”companyname”]Vice President of Marketing
LookBookHQ[/mk_fancy_title][mk_padding_divider size=”50″][/vc_column_inner][vc_column_inner el_class=”rightspeakercol” width=”1/2″ css=”.vc_custom_1497472704954{background-image: url(https://webinars.demandgenreport.com/wp-content/uploads/2017/06/klauda_h1.jpg?id=447) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][mk_padding_divider size=”50″][mk_fancy_title color=”#ffffff” size=”55″ font_weight=”900″ txt_transform=”capitalize” font_family=”Raleway” font_type=”google” align=”center” animation=”fade-in”]Klaudia Tirico[/mk_fancy_title][mk_fancy_title tag_name=”h3″ color=”#ffffff” size=”19″ font_weight=”400″ font_family=”Raleway” font_type=”google” align=”center” animation=”fade-in” el_class=”companyname”]Features Editor
Demand Gen Report[/mk_fancy_title][mk_padding_divider size=”50″][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section bg_color=”#f2f2f2″ full_width=”true” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_row_inner][vc_column_inner width=”1/4″][/vc_column_inner][vc_column_inner width=”1/2″][mk_padding_divider size=”0″][mk_fancy_title color=”#494949″ size=”26″ font_weight=”600″ txt_transform=”uppercase” margin_top=”47″ font_family=”Open+Sans” font_type=”google” align=”center” animation=”fade-in”]Register for more #BII17 webinars here![/mk_fancy_title][mk_padding_divider size=”15″][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section full_width=”true” padding_top=”0″ padding_bottom=”0″ sidebar=”sidebar-1″][vc_column][vc_row_inner css=”.vc_custom_1497364526699{background-color: #3d4045 !important;}” el_class=”backbuttonrow”][vc_column_inner][mk_padding_divider size=”35″][mk_button dimension=”flat” corner_style=”full_rounded” size=”large” icon=”mk-moon-arrow-left-3″ icon_anim=”side” url=”https://webinars.demandgenreport.com/buyer-insights-intelligence-webinar-series/2017/” align=”center” button_custom_width=”300″ id=”backcolor” bg_color=”#20a1b2″ btn_hover_bg=”#ffffff” text_color=”dark” btn_hover_txt_color=”#20a1b2″]BACK [/mk_button][mk_padding_divider size=”20″][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section]