Buyer Insights And Intelligence Series

Fusing Data’s Three Dimensions: Demographic, Behavioral And Declared



Jack Wildt



Klaudia Tirico

Demand Gen Report


How much do you really learn about someone from a form? To get a multi-dimensional understanding of your prospects, you need have to have different kinds of interactions that extract demographic, behavioral and self-declared data.

In this webcast, you’ll hear how ON24 puts this into practice and uses demographic, behavioral and self-declared data to optimize marketing nurtures and sales follow-up. Jack Wildt, Head of Demand Gen Operations at ON24 will break down:

  • The different types of data marketers need;
  • What demand generation programs create these signals; and
  • How to synthesize them into a “three-dimensional” buyer profile.

Attend To Win

Live attendees will be entered to win one of these smart prizes:

Be sure to attend all #bii19 sessions live for your best chance to win!

Presented by
Demand Gen Report
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