Jack Wildt
ON24
Fusing Data’s Three Dimensions: Demographic, Behavioral And Declared
- Aired JULY 18, 2019
- On Demand
Speakers:
Overview
How much do you really learn about someone from a form? To get a multi-dimensional understanding of your prospects, you need have to have different kinds of interactions that extract demographic, behavioral and self-declared data.
In this webcast, you’ll hear how ON24 puts this into practice and uses demographic, behavioral and self-declared data to optimize marketing nurtures and sales follow-up. Jack Wildt, Head of Demand Gen Operations at ON24 will break down:
- The different types of data marketers need;
- What demand generation programs create these signals; and
- How to synthesize them into a “three-dimensional” buyer profile.
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