Tapping Into MarTech Insights To Engage Your Target Buyers
The 2019 Buyer Insights & Intelligence Series will provide a week full of industry practitioners, thought leaders and other experts sharing their experience leveraging the right insights on their target audience to fuel marketing campaigns and create relevant, contextual experiences with prospective customers. The series will specifically address the tools and technology used by today’s top B2B companies to achieve their marketing and sales goals.
Sessions
- Intent Data
- Aired July 16
- On Demand
How to Pair ABM and Intent Data to Drive Pipeline Growth
- Sales Engagement
- Aired July 16
- On Demand
Developing A Buyer-Focused Sales Engagement Process That Works
- Automation
- Aired July 17
- On Demand
Leveraging Survey-Based Insights To Identify Key Buyer Triggers In Your Contact Database
- Content Strategy
- Aired July 17
- On Demand
2019 Video In Business Benchmarks — What You Need To Know
- Engagement Data
- Aired July 18
- On Demand
3 Ways To Use Engagement Data To Close More Business
- Buyer Data
- Aired July 18
- On Demand
Fusing Data’s Three Dimensions: Demographic, Behavioral And Declared
- AI
- Aired July 18
- On Demand
Using Conversational AI To Boost Your Sales And Marketing Processes
- Buyer-Focused Content
- Aired July 19
- On Demand
Marketing Leaders Reveal Secrets To Impactful Buyer-Focused Content
Attend To Win Prizes
Live attendees will be entered to win one of these smart prizes:
- Amazon Echo 2-pack
- August Smart Lock
- Amazon Echo Show 5
- Phillips Hue Starter Pack
- Free passes to 2019 B2B Sales & Marketing Exchange in Boston
Be sure to attend all #bii19 sessions live for your best chance to win!
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