Fusing Data’s Three Dimensions: Demographic, Behavioral And Declared

  • JULY 18, 2019
  • 2:00 PM ET

Speakers:

jack-wildt

Jack Wildt

ON24

cos19_0319_discoverorg_klaudia

Klaudia Tirico

Demand Gen Report

Overview

How much do you really learn about someone from a form? To get a multi-dimensional understanding of your prospects, you need have to have different kinds of interactions that extract demographic, behavioral and self-declared data.

In this webcast, you’ll hear how ON24 puts this into practice and uses demographic, behavioral and self-declared data to optimize marketing nurtures and sales follow-up. Jack Wildt, Head of Demand Gen Operations at ON24 will break down:

  • The different types of data marketers need;
  • What demand generation programs create these signals; and
  • How to synthesize them into a “three-dimensional” buyer profile.

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