B2B buyers are relying more on content than ever before. However, the formats they prefer and the experiences they demand are vastly different than even five years ago.
Content marketing leaders and innovators are getting smart with their approaches to buyer engagement and are using qualitative and quantitative buyer insights to fuel their strategies. During this panel discussion, Content4Demand and a panel of practitioners will delve into key findings from the latest content preferences research and discuss real-world examples of how they’ve used buyer insights to validate and inspire their new approaches to storytelling. Topics will include:
Be sure to attend all #bii19 sessions live for your best chance to win!