Dave Bruno
Aptos
Amanda Maksymiw
Fuze
Marketing Leaders Reveal Secrets to Impactful Buyer-Focused Content
- Aired JULY 19, 2019
- On Demand
Speakers:
Overview
B2B buyers are relying more on content than ever before. However, the formats they prefer and the experiences they demand are vastly different than even five years ago.
Content marketing leaders and innovators are getting smart with their approaches to buyer engagement and are using qualitative and quantitative buyer insights to fuel their strategies. During this panel discussion, Content4Demand and a panel of practitioners will delve into key findings from the latest content preferences research and discuss real-world examples of how they’ve used buyer insights to validate and inspire their new approaches to storytelling. Topics will include:
- Embracing new content themes and topics based on cultural trends and timely topics;
- Shifting copy tone and style to better resonate with target buyers and customers;
- Leveraging influencers to validate and amplify core messaging;
- Expanding format mix to include interactive content, “meme-like content,” auditory storytelling and more; and
- Measuring engagement and other KPIs to validate shifts in content strategy and approach.
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