Unlocking Buyer Insights With Content Analytics

  • Aired JULY 17, 2019
  • On Demand

Speakers:

meg-guarente-round

Meg Guarente

Seismic

pam-didner-round

Pam Didner

Relentless Pursuit, LLC

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Brian Anderson

Demand Gen Report

Overview

Buyer insights and intelligence are crucial to any business. According to Demand Gen Report research, 41% of B2B buyers consume three to five pieces of content prior to engaging with a salesperson. With this high volume of content consumption, businesses must understand what content their buyers are consuming — and why — in order to effectively speak to their challenges both pre- and post-sales conversation.

So, how can companies use data to gather real buyer insights and inform sales and marketing strategies?

Register for this upcoming webinar with leading author, speaker consultant, and Founder of Relentless Pursuit, Pam Didner, and Meg Guarente, Product Marketing Manager at Seismic to learn:

  • How to analyze content engagement to understand buyer preferences;
  • What metrics to track in the buyer journey; and
  • How sales enablement can help scale your business.

You won’t want to miss this conversation. Register now to take a deep dive into using content analytics to understand buyer engagement and create a more seamless sales experience.

Fill out the form to register:

Attend To Win

Live attendees will be entered to win one of these smart prizes:
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Be sure to attend all #bii19 sessions live for your best chance to win!

Presented by
Demand Gen Report
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