Buyer insights and intelligence are crucial to any business. According to Demand Gen Report research, 41% of B2B buyers consume three to five pieces of content prior to engaging with a salesperson. With this high volume of content consumption, businesses must understand what content their buyers are consuming — and why — in order to effectively speak to their challenges both pre- and post-sales conversation.
So, how can companies use data to gather real buyer insights and inform sales and marketing strategies?
Register for this upcoming webinar with leading author, speaker consultant, and Founder of Relentless Pursuit, Pam Didner, and Meg Guarente, Product Marketing Manager at Seismic to learn:
You won’t want to miss this conversation. Register now to take a deep dive into using content analytics to understand buyer engagement and create a more seamless sales experience.
Be sure to attend all #bii19 sessions live for your best chance to win!