B2B marketers are starting to plan for post-COVID-19 recovery and growth. But without trusted physical channels — such as events, field and experiential marketing — organizations must refocus their digital efforts and reimagine the entire customer journey. Ultimately, this “new normal” is creating a sense of urgency to transition existing account-based marketing programs to the next level: account-based experiences (ABX).
Join this highly educational session to learn how to leverage ABX tools and processes to deliver personalized account journeys throughout the customer life cycle that boost account engagement and better position your company for long-term growth and ROI.
Specifically, you will learn how to:
- Bolster existing ABM programs with 1:1 personalized account-based experiences that deliver value at every step of the customer journey;
- Leverage machine learning to create intelligent content that harnesses context, relevance and authenticity; and
- Incorporate best practices and learnings from top B2B brands, such as Qlik, Cisco, Autodesk, ServiceNow, RingCentral and FireEye.
