As the market slid into a pandemic-driven recession in the first half of 2020, business leaders showed a renewed interest in running lean teams. We’ve had no choice but to pivot and move fast. There’s been a lot of pressure to make up for lost events, find alternative sources of demand and turn out a good ROI. Now, we find ourselves playing catch-up in the summer months and asking, will we ever recoup our losses?
Here’s our proposition: account-based marketing (ABM) can save your demand gen. It’s a holistic strategy that helps both marketing and sales teams stay focused on pipeline and revenue goals. Triblio has run thousands of ABM campaigns with customers, and they know what it takes for marketers to make a real impact pipeline. It’s not enough to know who to target. You need to execute campaigns that reach key stakeholders early and shape your narrative across the purchase journey.
In this session, you’ll learn how to:
- Use data to identify buyers;
- Adjust messaging to new needs; and
- Engage buyers early and often.