If you’ve had to pivot your business strategies to adapt to the current climate, it’s likely your target buyers have too. Times like these demand that you thoughtfully match your messaging and solutions with fluctuating buyer needs and reach out when your prospects are ready to buy. But how should you adjust your ideal customer profile? Which target accounts should you reach out to? And what should your new marketing strategy look like?
Better question: What if you knew about your target prospects’ buying signals well before purchase? Join DeAnn Poe, VP of Marketing at ZoomInfo, as she explores how intent and opportunity data — think personnel moves, funding, projects, and online content consumption — can help you identify potential buying signals to shortcut your sales cycle.
The question is: What will you do with access to this wealth of data?
In this session, you’ll learn:
- How to use intent and opportunity data to craft relevant messages to select companies;
- Ways to track which topics are being actively searched for by specific organizations; and
- How to identify upcoming industry trends.