No Forms. No Spam. No Cold Calls is a rallying cry for a new generation of sales and marketing leaders who are ready to abandon the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.
Every organization wants to grow revenue year over year. The challenge currently facing sellers and marketers is that B2B buyers have taken control of the purchase journey, making it more difficult for business leaders to accurately predict anything, especially revenue growth.
So what do you do? This session will show you how to:
- Use intent data to understand what buyers care about so you can deliver personalized experiences — instead of spamming buyers with irrelevant content;
- Use AI-based insights to identify which members of the buying team are engaged — without asking them to fill out a form to download your latest e-book;
- Use account identification capabilities to match anonymous web visits to accounts so you can engage buyers with targeted chat and content experiences; and
- Use predictive analytics to determine exactly where an account is in the buying journey, so you can reach out at the critical moment — instead of blindly calling a territory list.