Most companies are the center of their own universe. Yet, marketing technology and data give marketers more access to information about our buyers than ever before. Why, then, do so many of our efforts to understand and connect with buyers in a meaningful way fall short?
In this webinar, you’ll learn:
- Approaches to collecting buyer intelligence for any budget or time constraint;
- How to shift your thinking (and messaging) based on reflecting needs of the buyer;
- Why you should be building an audience, not just a marketing database; and
- Real-world, practical advice on how to operationalize buyer insights.