Chatting Up Your Visitors: How Live Chat Can Turn Visitors Into Buyers

Marketing teams spend an enormous amount of effort and money trying to uncover what motivates their prospective customers.

Once a prospect lands on your website, those efforts have reached a critical moment and you have their attention. Now it’s time to harness the moment. And just how do you do that? The best way is to start a conversation to get to know your prospect better. That’s where conversational marketing and live chat technology come into play.

The world has shifted to a synchronous model and how customers communicate has changed significantly. Customers are more likely to engage with you through instant messaging as opposed to emails or phone calls.

Join this session as our guests share best practices for implementing live chat technology in your tech stack and how conversational marketing systems can bridge the gap between your sales and marketing teams in real time.

You’ll learn:

  • How to use conversational marketing in your demand gen strategy;
  • Ways to simplify and consolidate your tech stack when introducing chat technology;
  • Features to look for when implementing a conversational marketing system; and
  • Real-life use cases of how companies are successfully using chatbots to engage customers and grow their business.

Featuring

lauren mchugh

Lauren McHugh

Senior Product Marketing Manager

ZoomInfo

arjun pillai

Arjun Pillai

Senior Vice President, Products

ZoomInfo

kelly formatted

Kelly Lindenau

Managing Editor

Demand Gen Report

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© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626

Ⓒ 2022 Emerald X, LLC. All rights reserved.