Marketing teams spend an enormous amount of effort and money trying to uncover what motivates their prospective customers.
Once a prospect lands on your website, those efforts have reached a critical moment and you have their attention. Now it’s time to harness the moment. And just how do you do that? The best way is to start a conversation to get to know your prospect better. That’s where conversational marketing and live chat technology come into play.
The world has shifted to a synchronous model and how customers communicate has changed significantly. Customers are more likely to engage with you through instant messaging as opposed to emails or phone calls.
Join this session as our guests share best practices for implementing live chat technology in your tech stack and how conversational marketing systems can bridge the gap between your sales and marketing teams in real time.
You’ll learn:
- How to use conversational marketing in your demand gen strategy;
- Ways to simplify and consolidate your tech stack when introducing chat technology;
- Features to look for when implementing a conversational marketing system; and
- Real-life use cases of how companies are successfully using chatbots to engage customers and grow their business.
