No it’s not a typo… ‘THEY’ is THE most important word in the title for this session. No matter how brilliant your marketing or sales, if you’re not in lockstep with your prospect or customer, don’t understand their needs, what keeps them up at night (as it relates to your solution)… well then… What is the point?!
With marketers now being asked to do more with less (budget, resources, time), how do you keep the customer at the heart of what you do?
Join B2B marketing leaders, Corrina Owens, Senior ABM Manager at Gong.io, Stephen Ngo, Head of Product Marketing at Paddle and Peter Schroeder, Director, Integrated Campaigns at Circle as they discuss and share the ‘where, when and how’s’ of meeting buyer expectations while achieving their business goals.
Hosted by Nirosha Methananda, VP of Marketing at Influ2, in this session, we will ask and answer the questions:
- What are the best ways to understand your buyer?
- Do buying groups matter?
- How to use personas and insights across the customer lifecycle
- Is (insert marketing tactic currently canceled) actually dead?
- Content: What’s working? What’s not?