Discussion: Meeting Your Buyer Where, When & How THEY Want!

No it’s not a typo… ‘THEY’ is THE most important word in the title for this session. No matter how brilliant your marketing or sales, if you’re not in lockstep with your prospect or customer, don’t understand their needs, what keeps them up at night (as it relates to your solution)… well then… What is the point?!

With marketers now being asked to do more with less (budget, resources, time), how do you keep the customer at the heart of what you do?

Join B2B marketing leaders, Corrina Owens, Senior ABM Manager at Gong.io, Stephen Ngo, Head of Product Marketing at Paddle and Peter Schroeder, Director, Integrated Campaigns at Circle as they discuss and share the ‘where, when and how’s’ of meeting buyer expectations while achieving their business goals.

Hosted by Nirosha Methananda, VP of Marketing at Influ2, in this session, we will ask and answer the questions:

  • What are the best ways to understand your buyer?
  • Do buying groups matter?
  • How to use personas and insights across the customer lifecycle
  • Is (insert marketing tactic currently canceled) actually dead?
  • Content: What’s working? What’s not?

Featuring

peter schroeder formatted

Peter Schroeder

Director of Integrated Campaigns

Circle

Corrina Owens

Corrina Owens

Senior ABM Manager

Gong

stephen ngo formatted

Stephen Ngo

Head of Product Marketing

Paddle

MODERATORS

Nirosha formatted

Nirosha Methananda

VP of Marketing

Influ2

Klaudia

Klaudia Tirico

Editor

Demand Gen Report

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© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626

Ⓒ 2022 Emerald X, LLC. All rights reserved.