Marketers have strived to become more data driven. But often, they’re focusing on data that merely implies interest, rather than doubling down on actual signals from their customers and prospects. First-party data is a critical component to understanding audiences and creating more impactful personalized experiences.
Join this session hosted by ON24’s Cheri Hulse to learn:
- How to set up marketing programs that optimize engagement that results in actionable data for sales and marketing;
- The sensors and signals to incorporate into your digital experiences;
- How to collect and act on first-party data; and
- Understanding priorities for audience engagement.