Feeling up, down and spun around? If you’re a marketer, you know better than most how fast the world of B2B continues to shift. But while many of today’s top marketers are still struggling to connect with post-pandemic buyers, a lucky few have discovered the right approach for these changing times.
Join us to hear how successful demand generation begins and ends with an orchestrated, cross-channel approach that allows you to activate, govern and measure across all channels —delivering the right messages, at the right time, to your best accounts and buyers.
In this session, you’ll hear from Michael Newman, Vice President of Demand Generation at Tipalti, and Stephanie Swinyer, Sr. Director of Revenue Marketing at Integrate, as they share how a shift to precision is transforming the way marketing gets done in 2022 and beyond.
Key topics include:
- How to activate and engage your prospects and buyers across all channels;
- How to deliver cross-channel experiences that connect with buyers;
- How a precision approach can maximize budget and deliver repeatable, predictable results.