Personalize Like A Pro (Across Your Entire Buyer Journey)

By now, we know that personalization is paramount. It’s the key to earning buyer trust — and skyrocketing your engagement and conversion rates. But the buyer journey is never linear (and it likely involves multiple stakeholders).

With buyers and customers expecting different experiences and needing outcomes, your buyer journey and your funnel are often in conflict. And that’s where things can get… tricky. We’re here to help with all of that.

  • Calling all demand gen marketers and marketing ops folks! Join Drift’s Jen Lo and Stacy Chen for “Personalize Like a Pro (Across Your Entire Buyer Journey)” to learn:
  • How to define your funnel with the buyer journey in mind;
  • How to deliver value across your entire buyer journey through playbook experiences, website personalization, integrated campaigns and more; and
  • What types of programs to put in place to get more from your marketing funnel.

Featuring

jenlo.jpeg

Jen Lo

Campaign Ops & Technology Manager

Drift

stcay.jpeg

Stacy Chen

Conversion Marketing Manager

Drift

Kelly Lindenau Headshot

Kelly Lindenau

Managing Editor

Demand Gen Report

© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626

Presented by

Sign Up

Sign up to access the full event!

By clicking the button above, you agree to allow us to share your information with the speakers and partners of this event. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Sign Up

Sign up to access the full event!
Your email:

By clicking the button above, you agree to allow us to share your information with the speakers and partners of this event. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Add To Calendar

It appears that you’re already registered for #Bii22. Add this session to your calendar using the links below.

© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626

Follow Us On

Ⓒ 2022 Emerald X, LLC. All rights reserved.