Rapid technological shifts, seismic generational shifts and new workforce dynamics have disrupted B2B sales, and the traditional ways in which buyers and sellers interact. Sales leaders must arm their sellers with technology to maximize productivity and revenue. This session will highlight how sales execution platforms can help sellers sell more efficiently and effectively.
We will cover:
- Changes in how buyers prefer to interact with sellers;
- New buy-side dynamics that make B2B selling more complex than ever; and
- How sales execution platforms can help sellers meet these new challenges head on.
