For your account-based strategy to flourish, alignment between sales and marketing is nothing short of essential. To effectively engage with prospects at all stages of the sales cycle, sales and marketing teams need to create:
- Alignment on how leads are engaged with and qualified;
- An account funnel developed with both sales and marketing triggers in mind; and
- Agreement on account selection and revenue targets.
Learn how sales and marketing teams can find alignment and effectively use sales and marketing tech to support their shared goals. You’ll leave with tried-and-tested tactics for account selection criteria, as well as ideas for account qualification and engagement rules that you can dazzle your counterparts on either team with.