In today’s highly volatile market, identifying top opportunities and moving them through the funnel faster is more important than ever. Buyer-centricity is key and it requires having the right insights and tools to engage top prospects with high-value experiences across their journey. It also requires tight orchestration of sales and marketing motions to know just what to do next including the best time and approach to close.
Join us as Nicole Huber, Head of Account-Based Marketing and Enablement at ZS, shares how her team uses intent and buyer behavior data at each phase of the journey to accelerate deal progression and decision-maker engagement to ensure that top opportunities are won.
You’ll hear how ZS:
- Builds key relationships with top accounts by delivering high impact, personalized value at every point in their journey;
- Rallies client-facing teams for well-orchestrated outreach based on whole account engagement signals;
- Makes client-facing teams more effective by arming them with insights based on buyer behavior; and
- Delivers a program that is recognized by executive leadership as driving real results for the business.