Channel ecosystems are evolving at a head-spinning pace. Not only are solution providers expanding the number of primary and secondary brands they represent, a growing number are collaborating with a wide range of partners to meet the needs of their shared customers.
And as a new generation of decision makers, sales staff, technicians and marketers take the lead at partner companies, implementing new strategies to engage them becomes imperative.
As this session explores the seismic changes happening in the partner ecosystem, Janet Schijns, CEO JS Group, Channel Influencer of the Year and Top 10 Women in Technology, will share specific insights to help channel professionals make needed changes for winning partner strategies including:
- Evolving engagement models to win and hold the attention of discerning partners;
- Using data to pinpoint the partners with the best chance for future success;
- Implementing tactics to involve new partners in revenue plans using digital and social selling; and,
- Modernizing your channel program to attract new partners while keeping your best current partners.