Redefining ‘In-Person’ — How A Digital-First Partner Marketing Strategy Boosts Channel Engagement

  • August 24
  • 2:00 pm ET

Channel marketers have long relied on in-person events and tactics to engage new and existing partners, as well as buyers. With a digital-first imperative, partner marketers must shift strategies to better engage audiences. This session will provide a framework for channel marketers to use when marketing to partners as well as marketing with partners.

You’ll leave this session with:

  • A framework to create a digital-first channel marketing strategy; 
  • Data to inform decisions about digital strategies and tactics; and
  • Insight into how to strategically make decisions about delivery mechanisms that drive human engagement. 

Featuring

Cheri Keith

Cheri Keith

Head of Strategy

ON24

Klaudia Tirico

Klaudia Tirico

Editor

Demand Gen Report

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Presented by
Channel Marketer Report & Demand Gen Report

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© 2020 Emerald X, LLC. All Rights Reserved. Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626