Channel marketers have long relied on in-person events and tactics to engage new and existing partners, as well as buyers. With a digital-first imperative, partner marketers must shift strategies to better engage audiences. This session will provide a framework for channel marketers to use when marketing to partners as well as marketing with partners.
You’ll leave this session with:
- A framework to create a digital-first channel marketing strategy;
- Data to inform decisions about digital strategies and tactics; and
- Insight into how to strategically make decisions about delivery mechanisms that drive human engagement.
