Rethinking Channel Engagement – Hint: 80% Of It Happens In Outside Partner Communities

  • August 24
  • On-Demand

Given structural changes in our economy (before and after COVID-19), new buying journeys, emerging technologies, and the explosion of partner types, most firms are now considering ecosystems as the key ingredient to survival (and success). Engaging with these new partner types — including influencers, transactional, and retention — involves getting out of the “Field Of Dreams” mode. Build it and they will not come!

Most vendors make the mistake of focusing too much on the engagement vehicles inside their firewall. Join Jay McBain from Forrester as he unpacks these future trends and details, including:

  • How partner communities work;
  • How to find them; and
  • How the best companies execute outside their domain.

McBain will also discuss the billion-dollar unicorns of the past decade that are using this approach for channel engagement.

Featuring

jay mcbain

Jay McBain

Principal Analyst

Forrester

Terry Moffat

Terry Moffatt

Editor

Channel Marketer Report

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Presented by
Channel Marketer Report & Demand Gen Report

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