No matter how many resources, platforms and dollars you throw at through-channel demand generation, it seems your partners just aren’t listening. Now more than ever, your partners need ways of reaching their prospects and clients that go beyond word of mouth, face-to-face events and repeat business. Join Heather K. Margolis of Channel Maven and Spark Your Channel as she walks you through how you can better:
- Provide partners the education they need (and will retain) to be successful;
- Develop a demand generation strategy that emulates today’s best practices;
- Leverage the right content to support your partners at every level of the funnel; and
- Enable partners to drive true demand that resonates with prospects and customers.
