[mk_page_section bg_image=”https://webinars.demandgenreport.com/wp-content/uploads/2017/09/sps17_header_8.jpg” bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” enable_3d=”true” full_width=”true” padding_top=”120″ padding_bottom=”120″ sidebar=”sidebar-1″][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][vc_single_image image=”978″ img_size=”225×95″ alignment=”center” css_animation=”fadeInUp” el_class=”logotop”][/vc_column][vc_column width=”1/3″][/vc_column][/mk_page_section][mk_page_section bg_image=”http://webinars.retailtouchpoints.com/wp-content/uploads/2017/08/rsp17_header_grey_texture.jpg” bg_position=”center center” bg_stretch=”true” enable_3d=”true” video_color_mask=”#c4c4c4″ video_opacity=”0.4″ full_width=”true” padding_top=”0″ padding_bottom=”40″ sidebar=”sidebar-1″][vc_column][vc_row_inner is_fullwidth_content=”false” el_class=”rowmargintop” css=”.vc_custom_1502290240490{padding-top: 150px !important;}”][vc_column_inner el_class=”formpadding ” width=”1/3″ css=”.vc_custom_1505238811257{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-color: #ffffff !important;border-left-color: #009afd !important;border-left-style: solid !important;border-right-color: #009afd !important;border-right-style: solid !important;border-top-color: #009afd !important;border-top-style: solid !important;border-bottom-color: #009afd !important;border-bottom-style: solid !important;}”][mk_fancy_title color=”#525252″ size=”33″ font_weight=”900″ margin_top=”20″ font_family=”Roboto” font_type=”google” align=”center”]Register Now[/mk_fancy_title][vc_raw_html el_class=”form”]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[/vc_raw_html][/vc_column_inner][vc_column_inner el_class=”formpadding” width=”2/3″ css=”.vc_custom_1502297294836{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][mk_fancy_title color=”#525252″ size=”33″ font_weight=”900″ txt_transform=”capitalize” margin_top=”20″ margin_bottom=”5″ font_family=”Roboto” font_type=”google” el_class=”overviewpadding”]Smarter And Granular Marketing Planning With Goals And Attribution[/mk_fancy_title][mk_icon_box icon=”” font_weight=”900″ icon_color=”#d9232e” icon_circle_color=”” el_class=”overviewpadding”]Thursday, November 2, 2017, 2:00 PM (EDT) • ADD TO CALENDAR[/mk_icon_box][vc_column_text el_class=”overviewpadding”]Q4 is here. Where has the time gone? And more importantly, how will your marketing team spend its time (and money) next year? How do you evaluate past performance and diagnose areas of optimization to ensure you have a marketing plan that will hit goals?
During this session, hear from Feng Hong, Senior Product Marketing Manager at Full Circle Insights, about creating a smarter, more granular marketing plan. Get a step-by-step, metrics-driven walkthrough to learn how to:
- Evaluate performance along the 3C’s (Campaign, Channel, Content);
- Utilize attribution metrics to optimize next year’s marketing mix; and
- Plan campaigns using reverse funnel and deciding between MQL-based or revenue-based planning.
[/vc_column_text][mk_padding_divider size=”20″][vc_separator color=”custom” el_width=”90″ accent_color=”#c4c4c4″][mk_icon_box icon=”mk-li-micro” title=”Speakers:” font_weight=”900″ icon_color=”#009afd” icon_circle_color=”” el_class=”overviewpadding “][/mk_icon_box][mk_imagebox show_as=”column” column=”2″ padding=”5″ el_class=”gridmargin”][mk_imagebox_item item_image=”https://webinars.demandgenreport.com/wp-content/uploads/2017/09/feng_lp_headshot.png” background_color=”” item_title=”Feng Hong” title_text_size=”22″ title_font_weight=”900″ text_color=”#525252″]Sr. Product Marketing Manager
Full Circle Insights[/mk_imagebox_item][mk_imagebox_item item_image=”http://webinars.retailtouchpoints.com/wp-content/uploads/2017/08/rsp17_debbie_headshot_2.png” background_color=”” item_title=”Debbie Hauss” title_text_size=”22″ title_font_weight=”900″ text_color=”#d52628″ el_class=”hidethisfornow”]Editor-in-Chief
Retail TouchPoints[/mk_imagebox_item][/mk_imagebox][vc_separator color=”custom” el_width=”90″ accent_color=”#c4c4c4″][mk_button dimension=”flat” size=”medium” icon=”mk-icon-arrow-circle-left” icon_anim=”side” url=”https://webinars.demandgenreport.com/strategy-and-planning-series/2017/” id=”button2″ btn_hover_bg=”#009afd” btn_hover_txt_color=”#ffffff”]BACK TO HUB[/mk_button][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section]
