[mk_page_section bg_image=”https://webinars.demandgenreport.com/wp-content/uploads/2017/09/sps17_header_8.jpg” bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” enable_3d=”true” full_width=”true” padding_top=”120″ padding_bottom=”120″ sidebar=”sidebar-1″][vc_column width=”1/3″][/vc_column][vc_column width=”1/3″][vc_single_image image=”978″ img_size=”225×95″ alignment=”center” css_animation=”fadeInUp” el_class=”logotop”][/vc_column][vc_column width=”1/3″][/vc_column][/mk_page_section][mk_page_section bg_image=”http://webinars.retailtouchpoints.com/wp-content/uploads/2017/08/rsp17_header_grey_texture.jpg” bg_position=”center center” bg_stretch=”true” enable_3d=”true” video_color_mask=”#c4c4c4″ video_opacity=”0.4″ full_width=”true” padding_top=”0″ padding_bottom=”40″ sidebar=”sidebar-1″][vc_column][vc_row_inner is_fullwidth_content=”false” el_class=”rowmargintop” css=”.vc_custom_1502290240490{padding-top: 150px !important;}”][vc_column_inner el_class=”formpadding ” width=”1/3″ css=”.vc_custom_1505238811257{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 50px !important;padding-bottom: 50px !important;background-color: #ffffff !important;border-left-color: #009afd !important;border-left-style: solid !important;border-right-color: #009afd !important;border-right-style: solid !important;border-top-color: #009afd !important;border-top-style: solid !important;border-bottom-color: #009afd !important;border-bottom-style: solid !important;}”][mk_fancy_title color=”#525252″ size=”33″ font_weight=”900″ margin_top=”20″ font_family=”Roboto” font_type=”google” align=”center”]Register Now[/mk_fancy_title][vc_raw_html el_class=”form”]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[/vc_raw_html][/vc_column_inner][vc_column_inner el_class=”formpadding” width=”2/3″ css=”.vc_custom_1502297294836{padding-top: 50px !important;padding-bottom: 50px !important;background-color: #ffffff !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][mk_fancy_title color=”#525252″ size=”33″ font_weight=”900″ txt_transform=”capitalize” margin_top=”20″ margin_bottom=”5″ font_family=”Roboto” font_type=”google” el_class=”overviewpadding”]Why You Can’t Afford to Keep Measuring Marketing The Same Way in 2018[/mk_fancy_title][mk_icon_box icon=”” font_weight=”900″ icon_color=”#d9232e” icon_circle_color=”” el_class=”overviewpadding”]Wednesday, November 1, 2017, 12:00 PM (EDT) • ADD TO CALENDAR[/mk_icon_box][vc_column_text el_class=”overviewpadding”]Your job as a marketer is to educate buyers so they become qualified enough to buy. So why do you measure the success of your campaigns based on pageviews, clicks, form fills and downloads? There’s only one metric that matters: content consumption. The challenge marketers have today is that once someone clicks, we have no idea if they actually consumed the content. In short, our metrics and measurement are based largely on hope.
Learn how marketers are completely redefining success by adopting intelligent content delivery. Not only will you learn how intelligent content allows buyers to consume more content per session, but provides greater intelligence into how they consume the content and which assets are actually being consumed.
This session will uncover:
- The problem with traditional marketing metrics;
- The benefits of measuring content consumption and how it works; and
- How intelligent content delivery provides buyers with more of the information they need and marketers with better insight into sales readiness and content performance.
[/vc_column_text][mk_padding_divider size=”20″][vc_separator color=”custom” el_width=”90″ accent_color=”#c4c4c4″][mk_icon_box icon=”mk-li-micro” title=”Speakers:” font_weight=”900″ icon_color=”#009afd” icon_circle_color=”” el_class=”overviewpadding “][/mk_icon_box][mk_imagebox show_as=”column” column=”2″ padding=”5″ el_class=”gridmargin”][mk_imagebox_item item_image=”https://webinars.demandgenreport.com/wp-content/uploads/2017/09/ellie_woulfe_lp_headshot.png” background_color=”” item_title=”Elle Woulfe” title_text_size=”22″ title_font_weight=”900″ text_color=”#525252″]Vice President of Marketing
LookBookHQ[/mk_imagebox_item][mk_imagebox_item item_image=”https://webinars.demandgenreport.com/wp-content/uploads/2017/09/chris_vand_lp_headshot.png” background_color=”” item_title=”Chris Vandermarel” title_text_size=”22″ title_font_weight=”900″ text_color=”#525252″ el_class=”hidethisfornow”]Sr. Demand Generation Manager
LookBookHQ[/mk_imagebox_item][/mk_imagebox][vc_separator color=”custom” el_width=”90″ accent_color=”#c4c4c4″][mk_button dimension=”flat” size=”medium” icon=”mk-icon-arrow-circle-left” icon_anim=”side” url=”https://webinars.demandgenreport.com/strategy-and-planning-series/2017/” id=”button2″ btn_hover_bg=”#009afd” btn_hover_txt_color=”#ffffff”]BACK TO HUB[/mk_button][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section]