The Person-Based ABM Advertising Blueprint: Best Practices For Budgeting & Executing A Targeted Plan To Reach The Right Stakeholders

  • November 5
  • On-Demand

Speakers:

Merav Keren headshot

Merav Keren

Cato Networks
Dmitri Lisitski

Dmitri Lisitski

Influ2
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Brian Anderson

Demand Gen Report

Overview

During this session, attendees will get a complete rundown of how to execute a person-based ABM ad strategy for 2020 and beyond — from planning and budgeting, to executing and measuring and more. Learn how to leverage person-based advertising strategies to ensure you’re targeting the right stakeholders at key accounts with the right ad message.

Key takeaways will include how to:

  • Plan and develop a successful and efficient ABM ad strategy;
  • Budget your advertising spend the smart way to ensure you’re spending on the right people; and
  • Measure and optimize your advertising strategy by leveraging person-based engagement.

Preview

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Overview

During this session, attendees will get a complete rundown of how to execute a person-based ABM ad strategy for 2020 and beyond — from planning and budgeting, to executing and measuring and more. Learn how to leverage person-based advertising strategies to ensure you’re targeting the right stakeholders at key accounts with the right ad message.

Key takeaways will include how to:

  • Plan and develop a successful and efficient ABM ad strategy;
  • Budget your advertising spend the smart way to ensure you’re spending on the right people; and
  • Measure and optimize your advertising strategy by leveraging person-based engagement.

Attend To Win Prizes

Live attendees will be entered to win one of these smart prizes:

  • Apple Airpods
  • Xbox One S
  • Withings Move Hybrid Smartwatch
  • Free passes to 2020 B2B Marketing Exchange in Scottsdale

Be sure to attend all #SPS19 sessions live for your best chance to win!

#SPS19 Prizes
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Demand Gen Report
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