During this session, attendees will get a complete rundown of how to execute a person-based ABM ad strategy for 2020 and beyond — from planning and budgeting, to executing and measuring and more. Learn how to leverage person-based advertising strategies to ensure you’re targeting the right stakeholders at key accounts with the right ad message.
Key takeaways will include how to:
- Plan and develop a successful and efficient ABM ad strategy;
- Budget your advertising spend the smart way to ensure you’re spending on the right people; and
- Measure and optimize your advertising strategy by leveraging person-based engagement.