The tectonic shifts of this year have set up 2021 to be the year where revenue marketing takes hold. Even if not in title, all marketers must embody the traits of revenue marketers to be successful in 2021 and beyond. With an immense amount of digital signals being provided by buyers and customers, revenue marketers will focus on acting on these signals in real-time. This session will cover the importance of revenue marketers and how to create a marketing strategy to act on digital signals in real-time.
- Understand how to architect marketing experiences that drive engagement aligned to the buyer’s journey
- Leverage buying signals to determine the appropriate sales and marketing actions
- Determine the key technology integrations required to see and act on these signals in real-time