COVID-19 and the ensuing market-turbulence has put marketing teams under a microscope to explain exactly where they are spending and pivoting marketing dollars — and how it is driving business results.
Join Julia Stead, CMO at Allocadia, and industry practitioners to hear exclusive data insights into the massive changes marketing organizations made to budgets and strategy in 2020.
Learn first-hand how marketing leaders are pivoting their strategy to achieve pipeline and revenue targets, and how to apply their learnings to drive your marketing performance.
Key takeaways include:
- 3 spend trends you need to know for 2021 strategy and planning;
- How marketers pivoted spend in key channels & short- and long-term gains; and
- Expert tips on how to hit pipeline goals with an agile marketing plan.