An effective content marketing strategy is essential to your company’s success, and it’s the bread and butter of the modern marketer. But you can’t butter your bread without a knife. And in this metaphor (bear with us here), data quality acts as your cutlery. And it’s this simple: You can’t run a data-driven content marketing strategy if you don’t have good data.
Accuracy and quality of the data you collect affects every single one of your marketing decisions — from the buyer personas you create to the content you put together to attract your ideal customers. If that data is outdated or incomplete, it unnecessarily holds back your efforts.
If you feel like 2020 has been the year of marketing to the wrong people or peddling the wrong message, join this upcoming webinar as ZoomInfo will explore:
- What is data-driven content marketing?
- How does data quality affect your content marketing efforts?
- Why setting up a feedback loop between creative, programs and analyst teams is the key to successful content marketing campaigns?
- What ZoomInfo has learned from our own content marketing campaigns in 2020 and the top insights we will take to create wow-worthy campaigns in 2021.