Forescout’s Secret Sauce For 2021 Go-To-Market Success

  • November 19
  • 2:00 pm ET

As teams build their strategic priorities and plans for 2021, best-in-class marketers are looking at a combination of data, insights and technology to drive growth. With 42% marketers spending 40% or more of their budget on digital marketing in 2020 and a continued substantial investment in digital activation required in 2021, understanding how a strong data foundation, or lack thereof, can impact your plans is imperative.

Join Dun & Bradstreet, and Forescout Technologies’ Leader of Data Operations & Analytics Priyanka Sharma, to learn the 4 steps her team has taken to improve the data foundation for Forescout’s continued sales and marketing success. In the session, we will cover how a strong matching, cleansing and enrichment process underpins a 360-degree customer view, delivering valuable insights and accelerating campaign activation and impact.

Featuring

Maggie Granger

Maggie Granger

Director, Data Management Integrated Marketing

Dun & Bradstreet

SPS20_0920_DNB_Speaker_2_

Priyanka Sharma

Leader, WW Data Operations & Analytics

Forescout Technologies

Klaudia Tirico

Klaudia Tirico

Editor

Demand Gen Report

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Demand Gen Report

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© 2020 Emerald X, LLC. All Rights Reserved. Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626