As teams build their strategic priorities and plans for 2021, best-in-class marketers are looking at a combination of data, insights and technology to drive growth. In 2020, 42% of marketers are spending 40% or more of their budget on digital marketing. The coming year will require a continued substantial investment in digital activation . This all adds up to an imperative need to understand how a strong data foundation, or lack thereof, can impact your plans.
Join a team of Dun & Bradstreet experts to learn the foundational steps you can take to prepare your organization for strategic, measurable and predictable growth results in 2021. In the session, we will cover how a strong matching, cleansing and enrichment process underpins a 360-degree customer view. Armed with this information, you can deliver valuable insights and accelerate campaign activation and impact.