Dun & Bradstreet’s Data Driven Recipe for 2021 Go-To-Market Success

  • November 19
  • On-Demand

As teams build their strategic priorities and plans for 2021, best-in-class marketers are looking at a combination of data, insights and technology to drive growth. In 2020, 42% of marketers are spending 40% or more of their budget on digital marketing. The coming year will require a continued substantial investment in digital activation . This all adds up to an imperative need to understand how a strong data foundation, or lack thereof, can impact your plans.

Join a team of Dun & Bradstreet experts to learn the foundational steps you can take to prepare your organization for strategic, measurable and predictable growth results in 2021. In the session, we will cover how a strong matching, cleansing and enrichment process underpins a 360-degree customer view. Armed with this information, you can deliver valuable insights and accelerate campaign activation and impact.

Featuring

Maggie Granger

Maggie Granger

Director, Data Management Integrated Marketing

Dun & Bradstreet

James Novak

James Novak

Senior Director, Customer Insight & Analytics

Dun & Bradstreet

Steven Alexander

Steven Alexander

Senior Director, Customer Insight & Analytics

Dun & Bradstreet

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Presented by
Demand Gen Report

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© 2020 Emerald X, LLC. All Rights Reserved. Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626