This panel discussion will feature perspectives from high-growth companies sharing how they incorporated feedback from both internal employees and external customers and prospects to shift their go-to-market strategies. Some of the specific examples shared will include:
- How companies have changed their offering based on data showing changing customer needs;
- How feedback from customers, prospects, and the market have uncovered new market opportunities and influenced business decisions; and
- How marketers can use survey data and market feedback to support market positions and plan for 2021.