Strategy & Planning Series

How Top B2B Brands Are Building Alternative Strategies Based On Feedback

This panel discussion will feature perspectives from high-growth companies sharing how they incorporated feedback from both internal employees and external customers and prospects to shift their go-to-market strategies. Some of the specific examples shared will include:

  • How companies have changed their offering based on data showing changing customer needs;
  • How feedback from customers, prospects, and the market have uncovered new market opportunities and influenced business decisions; and
  • How marketers can use survey data and market feedback to support market positions and plan for 2021.

Featuring

JackFosterFormatted

Jack Foster

Senior Director, Demand Generation & Marketing Operations

SurveyMonkey

matthew_hawn

Matthew Hawn

Chief Product Officer & SVP Business Development

Audio Network

Aliza Edelstein

Aliza Edelstein

Director of Product Marketing

Brex

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Presented by
Demand Gen Report

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