Marketers across the board have aligned their channel tactics and strategies to meet the everchanging needs of digital engagement in one way or another. As we launch into the New Year and reflect on the lessons learned from 2020, 2021 should be all about account-based segmentation, optimization and scale.
During this session, Brandon Redlinger, Director of Demand Gen at Demandbase, will walk you into the future of B2B marketing with a segmentation-first approach that will super-charge your ABM programs for a digital-first world.
Join this session to understand how to:
- Leverage the Account-Based Segmentation model;
- Integrate channel strategies and tactics that meet or exceed pipeline objectives; and
- Measure what matters to keep your segmentation strategy honest.
