The Future Of Intent: Is Your ABM Program Ready?

  • November 20
  • On-Demand

In the last couple of years, intent data has been proven to help drive account-based marketing (ABM) success. B2B marketing and sales teams are investing in intent to sharpen messaging, prioritize outbounding and inform sales conversations — and the use cases continue to expand.

As you look into scaling successful intent-driven programs, note that how marketing technology and data can and should be used is constantly evolving. Is your ABM program and the way you use purchase intent data future-proof?

In this session, Triblio’s Chief Customer Officer will cover:

  • Why you need to recognize the difference between purchase signals and noise;
  • Key opportunities that come with access to global intent data;
  • Challenges in data privacy and how to mitigate risks; and
  • How to unify data in one account-based view for marketing, sales and the executive team.

Featuring

Andrew Mahr

Andrew Mahr

Chief Customer Officer

Triblio

Klaudia Tirico

Klaudia Tirico

Editor

Demand Gen Report

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Presented by
Demand Gen Report

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© 2020 Emerald X, LLC. All Rights Reserved. Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626