The New Rules For ABM & Growth In 2021: Building Your New Year’s Resolutions List

  • November 19
  • On-Demand

This past year has tested the resolve of every B2B marketing leader and practitioner. In a few short months, the global pandemic has accelerated a decade worth of digital transformation for every B2B vendor and exposed significant digital and account-based marketing deficiencies.

To succeed in 2021, marketing teams have zero margin for error and must shore up their growth engines. Join Folloze and Marlowe Fenne from FireEye as they help build your 2021 New Year’s resolutions list to boost your ABM and growth programs for a post-COVID-19 marketplace.

Attendees will walk away with insights into:

  • Precise account targeting and execution: On January 1, 2021, sellers must hit the ground running by relentlessly and consistently focusing on the right set of accounts with the right actions. Marketing must lead the way.
  • Going beyond basic account segmentation and sales collaboration: Take your account-based programs to the next level with deeper account engagement and intelligent sales orchestration.
  • Consolidated and end-to-end measurement: Ditch the spreadsheets and create one consolidated view of account engagement to guide marketing programs and decision making.
  • Events and conferences will never be the same: Infuse effective digital and content-powered experiences into your virtual events to replicate the personal touch that always accelerated your pipeline.
  • Reinvent your martech stack: Break free from legacy limitations and make 2021 the year you evolve your old-school martech stack to one that supports account-based and customer-centricity strategies.

Featuring

Randy Brasche

Randy Brasche

VP of Marketing

Folloze

Marlowe Fenne

Marlowe Fenne

Account Based Marketing Senior Manager

FireEye

Klaudia Tirico

Klaudia Tirico

Editor

Demand Gen Report

© 2020 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626

Presented by
Demand Gen Report

Sign Up

Sign up for the full event and add this session to your agenda. As new sessions are added, we will notify you via email.

By clicking the button above, you agree to allow us to share your information with the speakers and partners of this event. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Sign Up

Instantly sign up for the full event and add this session to your agenda by clicking the button below.

Your email:

By clicking the button above, you agree to allow us to share your information with the speakers and partners of this event. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Add To Calendar

It appears that you’re already registered for #SPS20. Add this session to your calendar using the links below.

© 2020 Emerald X, LLC. All Rights Reserved. Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626