An Account-Based Marketing (ABM) program is a proven, scalable way for revenue teams to increase their efficiency with better targeting, timing and results. But simply adopting an ABM software package isn’t enough to land prospects. You need to build a solid ABM strategy to implement and enjoy its benefits.
Join ZoomInfo ABM experts Lauren McHugh, Senior Manager of Product Marketing, and Kaitlin Sanders, Senior Delivery Program Manager to learn how to position your ABM strategy to increase pipeline using ZoomInfo’s intent data. They’ll share insights and best practices for:
- Aligning your go-to-market strategy and teams to deliver a cohesive, exceptional buyer experience;
- Harnessing intent data to target and engage accounts displaying active interest;
- Increasing efficiency with automation to personalize customer engagement and increase efficiency across ABM workflows; and
- Customizing outreach to resonate impactfully with customers at the right time.