Marketers aspire to be in perfect harmony with prospective buyers, providing personalized experiences whenever possible. In this session, Caitlin Seele, Director of Revenue Marketing at Drift, will discuss how her team integrates ABM and demand generation to deliver personalized buying journeys that convert across channels.
You’ll learn how to:
- Develop buyer journeys that span all of your channels;
- Align your GTM teams through a data-based approach; and
- Determine when and where 1:few and 1:1 experiences work best.