In today’s data-driven landscape, the CMO’s dashboard is more than a collection of metrics; instead, it’s a strategic tool for growth. This Strategy & Planning Series session will share the essential metrics and reports that top CMOs will use to drive pipeline and revenue growth in 2024.
Experts from Demandbase will offer a future-oriented and engaging look into the reports that drive and justify go-to-market strategies, with a focus on:
- The key performance indicators (KPIs) that actually matter, such as page views and pipeline conversion rates;
- How to integrate marketing data with RevOps to drive cohesive business strategies; and
- Innovative strategies that turn marketing analytics into strategic action.