The Reports Your CMO Wants To See

In today’s data-driven landscape, the CMO’s dashboard is more than a collection of metrics; instead, it’s a strategic tool for growth. This Strategy & Planning Series session will share the essential metrics and reports that top CMOs will use to drive pipeline and revenue growth in 2024.

Experts from Demandbase will offer a future-oriented and engaging look into the reports that drive and justify go-to-market strategies, with a focus on:

The key performance indicators (KPIs) that actually matter, such as page views and pipeline conversion rates;
How to integrate marketing data with RevOps to drive cohesive business strategies; and
Innovative strategies that turn marketing analytics into strategic action.

Speakers

Jon Miller

Chief Evangelist

Demandbase

Ashley Long

Director, GTM Operations and Forecasting

Demandbase

Klaudia Tirico

Content Director

Demand Gen Report

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