Running a profitable, efficient demand generation machine is becoming increasingly more difficult. As macro-economic pressures don’t let up, it’s harder to raise funding to pay for growth, and marketers are being forced to take a hard look at their plans and budgets to run a more efficient operation.
On top of that, outbound response rates are dipping due to AI, and it’s harder to break through the noise without a strong brand. This webinar will reveal secret tips and tricks from agency and publisher insiders on how they plan efficient campaigns quickly. Attendees can expect to learn:
- Step by step help on sizing markets and identifying ICPs;
- Data-driven planning across multiple channels;
- How to plan for international markets and localizing your approach; and
- How to use AI and intent data to inform planning.
