What did marketing leaders have to give up to get their budgets signed off last year? What initiatives were they eager to pursue but couldn’t?
In this webinar, attendees will learn how to create a compelling business case for their 2025 marketing budgets and beyond. By the end of the session, they’ll be equipped to position their marketing plans as growth investments, rather than costs to be cut. The session will cover:
- The importance of foundational work, including market research, buyer understanding and competitor analysis;
- What evidence is needed to advocate for investment in brand-building, along with insights on how eSOV models can guide media budgeting to align with market ambitions;
- Ways to improve marketing efficiency for the coming year, whether it’s through AI or by outsmarting the competition; and
- The tools needed to help marketers reshape their CFO’s thinking and drive better outcomes for their organization.
