The Full-Funnel Agility Of B2B On CTV 

In today’s modern world, everything is quick — including getting started on Connected TV (CTV). That goes for B2B advertisers especially — not only has CTV made it easy for B2B brands to find their audience on TV, but it’s helping them be agile throughout the funnel. From staying in the buyer’s initial consideration set, to driving measurable outcomes, CTV is a powerful tool that no B2B brand should be without. Join MNTN to learn more about how B2B brands are using CTV to drive results and stay nimble.

In this session, you’ll learn:

  • How to lay the groundwork for full-funnel success with agile CTV tools and strategies;
  • Why creative testing and optimization is easier than ever; and
  • How CTV makes it quick to launch, optimize and adjust goals throughout the year.

Speakers

Jon Zucker headshot

Jon Zucker

Senior Product Marketing Manager

MNTN

Kelly Lindenau Headshot

Kelly Lindenau

Editor

Demand Gen Report

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Demand Gen Report is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

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Demand Gen Report is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

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© 2024 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626