For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few quality leads. But that approach is failing: Instead, signal-based go-to-market (GTM) strategies can better target buyers and increase revenue.
Inboxes are overflowing. Prospects are fatigued. The buyer journey is more fragmented than ever before. As a result, many marketing and sales teams are missing their quotas.
To cut through the noise and unlock efficient growth, B2B marketing and sales must pivot to targeted, signal-based GTM strategies. Shift focus from sheer volume to precision with actionable buyer signals and AI, identifying high-value touchpoints and making your efforts relevant and timely.
Join us in this webinar to discover strategies to:
- Identify the most impactful buyer signals (and the key use cases for them);
- Deliver individualized, adaptive buyer experiences — powered by AI; and
- Align marketing and sales teams to turn buyer signals into revenue.
