Unlocking Growth: The Power of Signal-Based GTM Strategies

For years, marketing and sales teams have relied on the numbers game, casting a wide net in hopes of catching a few quality leads. But that approach is failing: Instead, signal-based go-to-market (GTM) strategies can better target buyers and increase revenue.

Inboxes are overflowing. Prospects are fatigued. The buyer journey is more fragmented than ever before. As a result, many marketing and sales teams are missing their quotas. 

To cut through the noise and unlock efficient growth, B2B marketing and sales must pivot to targeted, signal-based GTM strategies. Shift focus from sheer volume to precision with actionable buyer signals and AI, identifying high-value touchpoints and making your efforts relevant and timely. 

Join us in this webinar to discover strategies to: 

  • Identify the most impactful buyer signals (and the key use cases for them);
  • Deliver individualized, adaptive buyer experiences — powered by AI; and
  • Align marketing and sales teams to turn buyer signals into revenue.

Speakers

Randy-Littleson

Randy Littleson

Chief Marketing Officer

Salesloft

Michelle McCarthy

Director of Marketing Operations

Salesloft

Lorne Beitler

Regional Vice President of Enterprise Sales

Salesloft

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Demand Gen Report is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

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© 2024 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626